Generate more sales
Accelerate revenue
Increase profit
Build brand equity
with customer-fueled growth

How will you grow your business in 2021?

The 3 Keys: Your foundation for customer-fueled growth

Accelerate your profit with The 3 Keys – Purpose, Values and Story. Customer-fueled growth depends on these interlocking components. They are the cornerstone of your brand foundation.


The fundamental reason your company exists – its vision and mission – and how that aligns with your customers’ wants and beliefs.


The shared values that attract aligned customers and build a healthy, winning culture.


Authentic communication — both internal and external – about why your company is different.

Unlock the power of your 3 Keys

Your 3 Keys create patterns that build powerful connections to drive organic, repeatable and explosive growth.

Discover: Create Alignment

Uncover your brand foundation, the elemental “fractal” of the growth engine primed to immediately unlock opportunity.

Unlock: Build Momentum

Results-oriented actions that jump start your growth. Iterative by design to adapt as you learn and stay focused on your clear objective.

Infuse: Grow to Scale

Full-scale multichannel platforms that leverage customer insights to drive scalable performance; the true customer-centered growth engine.


Customizable frameworks to build a profit growth engine from your Purpose, Values, Story fractal.


Align your organizational purpose with the needs of the people you serve by uncovering your 3 Keys.

  • Values and Strengths Articulation
  • Target Persona Assessment and Buyer Journey
  • Competitive Marketplace Analysis
  • Core Differentiators Identification
  • 3 Keys foundation across:
    • Verbal: Tagline and Signature Statement
    • Visual: Hero image and story board
    • Venue: Must win channel recommendation


Align communities with shared values to build new relationships.

  • Digital marketing strategy
  • Paid media management
  • Content and editorial plan
  • Community management
  • Testing and data analysis

Website Activation

Generate quality leads through purposefully designed web-site.

  • Trackable, measurable performance
  • Content updates and refresh
  • Integrated CRM systems
  • Campaign design and media execution
  • Performance and optimization

Brand Identity & Design

Codify verbal and visual assets for cohesive and aligned internal & external communication.

  • Marketplace assessment and Design Strategy
  • Logo Development/Refresh
  • Brand Style Guide
  • Copy and design lift for corporate suite, promotional materials, signage, investor templates and brochures
  • Sales Enablement materials

Content Strategy

Build subject matter authority by creating, publishing, and distributing content that move clients to engage.

  • Content strategy and outline
  • Content Distribution Strategy
  • Custom thought leadership platform evaluation and recommendations
  • Copy development
  • Paid, Owned, Earned Action plan


Upskill your workforce with a 6-month learning program to deliver the following outcomes for your team.

  • Identify new market opportunities
  • Build integrated, ROI driven marketing plans
  • Bridge the gap between marketing and sales

Do you believe in Purpose and its power to drive Profit?

Are your marketing objectives clear and quantifiable?

Want help achieving your goals?

Let’s talk.

Advantages | 718.820.0688 |

120-34 Queens Blvd. Suite 310, Kew Gardens, New York 11415