Unlock Your Story.

Clarify your message. Align your people. Elevate your brand.

Advantages is a New York-based creative agency that engages markets through branding, advertising, consulting, & digital experiences.

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Services
Everything we do to get others to engage with you starts with Why—the true essence of why your company does what it does. Then we collaborate to craft the strategy and stories that engage by making an emotional connection. When you connect emotionally, you earn trust. When you earn trust, people act; buy, donate, engage. What do you want people to do?
Why  Discovery
Your company's Why—the reason you do what you do-is the very essence of your brand and the foundation of every purposeful communication you create. The Advantages Why Discovery incorporates assessments, interviews and collaborative effort to uncover your Why.
Strategy
  • Brand Planning
  • Community Engagement
  • Content Strategy
  • Database Marketing
  • Measurement & Analytics
  • Media Planning
  • Research
  • Strategic Consulting
  • Sponsorship
  • Targeting
Storytelling
  • Advertisements
  • Brand Development
  • Digital Marketing
  • Events
  • Presentations
  • Print
  • Social Media
  • Spoken Word
  • Video
  • Websites

"Raising the bar for raising funds."

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"Print advertising is a dinosaur."

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"Powerful in business. Powerful in purpose."

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"Sleek on the inside, dated on the outside."

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Advantages is proud to have created award-winning work for our many amazing clients.

By getting them noticed, we got noticed too.

Aspire Higher Be tenacious Be process oriented Be the sherpa Earn trust

Our Shared Values

Our shared values are the uncompromisable roads on which we drive every project and every client to the pinnacle of success.

Our Why‐Focused Team

is a diverse family of talented, technical, and tenacious experts. They're the reason our clients consistently achieve success far beyond their own expectations. And they're the reason Advantages has been named one of the best places to work in NYC.

Fran Biderman-Gross

Fran

Ceo, strategista

Fran's Why

To get people noticed so that their true potential can be revealed.

About Fran

As the CEO and founder of Advantages—an award-winning, New York-based, end-to-end communications agency—she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational Three Keys: Purpose, Values, and Story.

Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.

Her proprietary Three Keys and Spark Purpose Workshops have inspired thousands of executives to achieve greater clarity, alignment, and impact by using the Three Keys to unlock their stories.

Meet Fran Fran's Workshops
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Angelica

Air Traffic Controller

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David

Why Activator

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Cesar

Why Activator

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Luly

Why Activator

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Jaclyn

Art director

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Ana

Digital Native

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Zach

Copywriter

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Ruthie

Executive Sherpa

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Gabriela

Visual designer

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Courtney

Visual designer

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Sam

Visual designer

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Christa

Front-end developer

120-34 Queens Blvd. Suite 310, Kew Gardens, New York 11415