When your company is named Emerging Media, your website is an integral component to your digital branding strategy. Not only did their website need to be an informational "home base" for existing clients and journalists, but this multidisciplinary marketing agency needed an updated, modern look that would drive new business leads, achieve SEO goals, attract future employees, and all while reflecting its newly discovered and still-evolving purpose.
Even with a fast-approaching launch deadline tied to the date of their annual party—and without any existing design templates to work from—Advantages succeeded in delivering a brand new, dynamically-designed website that captured Emerging Media's "Connect 4" ideology and reinforced their existing brand elements. Graphic and text components were completely re-imagined, and updated features included an improved careers page and newly-designed blog.
"Our ideas are always at the forefront of media communication, but our website was dated. Advantages' award-winning design perfectly aligned our site with our vision" —Susan Linder, CEO