Seasons, an established community grocery store with a loyal customer base, increased sales per store with even more loyal customers and expanded into new markets. Which became a predictable brand experience at each store, giving the brand the ability to easily expand to new markets.
Seasons shifted from a sales-driven culture to a family-first, community-oriented company where customers knew they were the priority. Each store, the people and team consistently evolved into a place where you feel like part of the family. Advantages created the “Shop with Family” brand which reflected the store’s core values and purpose which was woven and felt across all mediums – from in store experiences to social and advertising.
As the new brand and culture was UNLOCKED throughout the company, growth came fast and furious. The family focused brand shift led to substantial success with the company growing their loyal customer base, opening 4 new stores in new DMAs, and doubling revenue in 2 years. Employee turnover slowed
dramatically and expenses related to that turnover dropped significantly as the company became both a desired place to work – and shop for everyone! Supplier relationships blossomed as the connection to family resonated with their vendors – resulting in even more value for “friends and family.”
Advantages undertook a complete 3 Keys Discovery that identified the company’s unique set of share values, purpose and the story that drove unity and alignment to connect the inside and out. The brand assets interpreted everything needed to build an emotional connection to the market. From there, a new brand emerged which included the tagline, “Shop with Family” – as well as print and digital advertising, in-store displays and iconography for use throughout the store. Colors, photography and design were all chosen and crafted to fully reflect and INFUSE every aspect of their marketing with their 3 Keys.