When the pandemic hit, Amazing Edibles, a Chicago-based catering business, felt the pain. Disruptions can throw you off your game, but their 3 Keys revealed a more expansive brand idea: the power of food to foster meaningful connections when being face-to-face is not possible.
From Amazing Edibles’ authentic brand foundation evolved a new opportunity. Boxperience was born at the intersection of food culture and the unboxing phenomena. Its promise: to help people close the distance through shared experiences.
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In the midst of the COVID-19 pandemic’s darkest time, Boxperience generated $200,000 in new sales during the 2020 holiday season.
Their 3 Keys Discovery grounded the new brand in the authentic roots of the company, bridging its past to the reality of the moment. 
The e-commerce site supported the sales effort in bringing the brand experience to life in a meaningful way. 
The newly designed user experience helped people find the box that connected the most with them.Advantages brought the Boxperience brand story to life commercially in just eight weeks, creating an end-to-end e-commerce experience designed to capture the surprise and delight in every box, provide a simple step-by-step approach to personalize each order, and a digital catalog for a holistic shopping experience.
