French American
Chamber of Commerce

Powerful in business.
Powerful in purpose.

French American
Chamber of Commerce

Powerful in business.
Powerful in purpose.

48% increase in new
website visitors
45% increase in overall
website visits
44% increase in content
viewed per visit
19% increase in time each visitor
spends on website

Powerful in business.
Powerful in purpose.

With over 100 years of experience forming key relationships and cultivating business around the world, the French American Chamber of Commerce (FACC) is a dynamic contributor to the international business community. Advantages helped the FACC uncover and share their impactful purpose—to nurture international relationships and propel individuals, companies, and their sectors to greater success. The FACC’s core has always been empowered, successful business relationships between members.

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Advantages raised the FACC’s digital persona to highlight what separates the FACC from other business organizations. A new FACC brand and website illuminated their identity as a powerful business organization in New York City, inspired current members to become further involved, and led prospective members to join them in a prosperous future. The visual brand was inspired by a key element: a colorful and modern mosaic of cultures, backgrounds, skills, and professions. Supported by the heritage of their long-standing logo while introducing a complimentary color palette, the beautiful mosaic visual brought to life the new focal point of their brand. The website garnered multiple awards from the Muse, Communicator, GD US, W3 and DotComm awards programs.

From the client

With over 100 years of experience forming key relationships and cultivating business around the world, the French American Chamber of Commerce (FACC) is a dynamic contributor to the international business community. Advantages helped the FACC uncover and share their impactful purpose — to nurture international relationships and propel individuals, companies, and their sectors to greater success. The FACC’s core has always been empowered, successful business relationships between members.

Katelyn Heath, Senior Associate, Communications
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