Starboard Yacht Group

Turn Exceptional
Into Extraordinary

Starboard Yacht Group

Turn Exceptional
Into Extraordinary

2x increase in brand relevance
4x click-thru-rate improvement
50% increase in opened emails
$320K increase in new business pipeline per month

The boating revolution has begun. Starboard Yacht Group is here to lead the way.

Advantages was tasked with elevating yacht maintenance from ordinary to extraordinary. Through the 3Keys Discovery, Advantages identified a new brand narrative for Starboard Yacht. A vision for yacht owners with a data-driven, luxury view of yacht maintenance, where owning a yacht and maintaining a yacht share the same emotional associations of enjoyment and exploration. We then created a user experience and customer journey to make learning about yacht upgrades and maintenance as enjoyable as ownership through aspirational and analytical cues.

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starboard yacht
selfie on the yacht

The project consisted of thoughtful integration across brand strategy and full-funnel digital activation including: brand positioning, website launch, search intent marketing, brand manifesto and direct e-mail. “Experience Extraordinary” explores the horizons of yacht ownership from basic maintenance to full-scale upgrades. The interactive user experience (UX) and improved user interface (UI) differentiated Starboard from its competitors and won kudos from the 2021 Communicator awards.

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