Growth through acquisition presents many challenges, but when done right the result is rapid growth and industry changing impact. Achieving such success requires the careful melding of different cultures and values into a new entity that together is greater than either company could be on its own. When Investis and Zog Digital merged to create Investis Digital they needed to communicate a new identity to their 2000 clients and 500 employees from India to Arizona. Communications needed to transcend cultures and ripple into every nook and cranny of the company.
Within two years of the transaction, revenue at the firm had doubled and with a recent sale, the firm’s private equity owner realized a 2.6X return on their investment in the firm. The CEO achieved this feat with complete buy-in from the entire company for the new look, new culture, and new brand direction developed with Advantages. Investis Digital’s new brand identity was more than a logo. Advantages 3 Keys Discovery of the combined companies’ shared values and purpose provided a foundation on which to build a communications platform which exhibited what Investis Digital was and what it could grow to become.
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