“Respect.” “Honesty.” “Integrity.” The list of values that so many brands share goes on. None of these stand out from the bunch. None of them hit the emotional chords they intend to. And worst of all, none of these broad concepts can easil…
Read MoreIf you want to change your customers’ behavior, you have to change yourself first. It could be your product, your advertising or you personally that needs to be different in some way, but whatever it is, the first step on the long road to success is often change, and your whole brand needs to get…
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