Blog | Advantages

May 25, 2020

What are your 3 keys to unlock purpose & profit?

Even when your brand thrives, it can be difficult to determine the reason why– which makes it difficult for anyone to ever achieve success. I dedicated my entire career to solving this puzzle, and I’ve found there’s a pattern almost every successful brand follows, whether they do so kno…

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April 1, 2020

How Purposeful Businesses Hire

“Hire me!” Every talented applicant, thirsting for a position in your organization, naturally makes that same request. Of course, if there’s an opening that needs to be filled, many headhunters are eager to grant any accomplished individual the job they seek. Don’t do it! In recent ye…

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March 31, 2020

Your Brand Foundation in the time of COVID-19

Ironically, when disaster strikes brands, they react quickly without thinking about their purpose and values. With all that’s at risk in this worldwide crisis, one of the most useful tools is also one of the mos…

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March 31, 2020

What Is Purpose For Anyway? How Purpose Can Enhance Your Business And Drive Your Profit

You can’t just sell stuff anymore. If you want to sell anything, you have to “bring people happiness,” “build a brighter future” or “make the world a better place.” And you can’t only say that’s why you do what you do either; you need to actually believe and live your purpose.

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March 31, 2020

That’s Not Your Purpose: The Don’ts Of Corporate Purpose Description

Let’s get real. Every company needs purpose, but some of those supposed inspirations aren’t doing much for anybody. While many brands recognize the importance of having a strong purpose, unfortunately, not every brand understands how to clearly articulate it. In shortsighted efforts to attract mo…

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March 25, 2020

Five Ways To Enhance Your Corporate Culture

The market is changing. The larger the company, the more challenging it is to adapt. The benefits that once attracted top talent for ages are no longer enough. These days, a business requires a purposeful environment to captivate and retain the ideal employees. To keep your legacy alive, the hot …

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March 11, 2020

Does Purpose Drive Your Business

Times are changing. Excellent advertising, a large social media presence and countless product benefits alone simply aren’t enough to attract and maintain a loyal following.

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March 6, 2020

How Coronavirus Impacts Your Marketing: Find Your New Way Forward

No matter where you are or what area of business you’re in, you’ve felt the effects of the global pandemic. It’s expected to cost the world 2.7 trillion dollars and we&r…

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March 2, 2020

How Strong Are Your Corporate Values

“Respect.” “Honesty.” “Integrity.” The list of values that so many brands share goes on. None of these stand out from the bunch. None of them hit the emotional chords they intend to. And worst of all, none of these broad concepts can easil…

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January 15, 2020

Five Phases Of Purpose Fusion: The Road To Success Is Paved With Purpose

If you want to change your customers’ behavior, you have to change yourself first. It could be your product, your advertising or you personally that needs to be different in some way, but whatever it is, the first step on the long road to success is often change, and your whole brand needs to get…