The Hungry Monkey: The Science, Psychology, and Philosophy Behind Emotional Storytelling

A hungry monkey walks into a bar and asks for a banana…

A glowing mother wraps her arms around her newborn child…

An elderly man rests his eyes as he takes his final breaths…

What are your 3 keys to unlock purpose & profit?

Even when your brand thrives, it can be difficult to determine the reason why– which makes it difficult for anyone to ever achieve success. I dedicated my entire career to solving this puzzle, and I’ve found there’s a pattern almost every successful brand follows, whether they do so kno…

How Purposeful Businesses Hire

“Hire me!” Every talented applicant, thirsting for a position in your organization, naturally makes that same request. Of course, if there’s an opening that needs to be filled, many headhunters are eager to grant any accomplished individual the job they seek. Don’t do it! In recent ye…

Your Brand Foundation in the time of COVID-19

Ironically, when disaster strikes brands, they react quickly without thinking about their purpose and values. With all that’s at risk in this worldwide crisis, one of the most useful tools is also one of the mos…