Blog | Advantages

January 5, 2023

Customer Perception of Your Brand Affects Growth

Customer perception of your brand may not be accurate. But who are you? Shape your brand to authentically convey your purpose, values, and story, and you’ll grow.

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December 29, 2022

Drive Profit with Purpose for a Great Marketing ROI

Today, a great marketing ROI comes from purposeful marketing: to clearly articulate your 3 Keys – your purpose, values, and story – to attract the right customers.

A table filled with marketing plan materials, computer, calculator, notes, with people sitting around the table working on marketing plan implementation.

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December 22, 2022

Implementing a Successful, Purposeful Marketing Plan – A Guide

Creating a marketing plan with purpose isn’t typically the hard part for companies. The truly difficult part is implementing it and executing it correctly in order to accomplish their key purpose indicators. Businesses need to know why purposeful marketing is important and how they can create an effective strategy.

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December 15, 2022

Create Marketing Plans That Incorporate Your Vision

It takes vision to succeed in business, and in marketing. Your marketing plan components depend on a clear marketing vision.

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December 8, 2022

5 Business Leaders Explain How Purpose Means Profits

Five notable business leaders share their definitions of purposeful marketing, along with why purpose has to be the driving force in order to build a great company. The core insight? Profit follows purpose.

Leaning against a computer keyboard is a piece of cardboard with the word purpose written in all capital letters in red. Leaning against the cardboard is a red marker and cap.

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December 5, 2022

Marketing Plan vs. Marketing Strategy – Market with Purpose

Marketing plan vs. marketing strategy. Define your purpose and know your personas before marketing plan development to reach the right audience.

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November 25, 2022

How to Close the Projection/Perception Gap

Make sure you pay attention to what customers actually feel and want to eliminate gaps along the customer journey.

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November 17, 2022

Know Your X before BX or CX

X, or experience, must come before customer experience, and it needs to be driven by your purpose.

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November 11, 2022

A Purpose-Centric Culture Is a Customer-Centric Culture

A purpose-centric culture is also employee-centric and customer-centric, building the emotional connections that mean increased productivity and profits.

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November 3, 2022

Brand Experience Leadership vs. Customer Experience Management

Instead of focusing on customer experience management, prioritize brand experience leadership first.