Blog | Advantages

June 2, 2023

Recognize the Symptoms: When Poor Business Results Point to a Marketing Deficit

From time to time, even the most successful businesses encounter a bump in the road. Sales may dip, customer retention may waver, and growth might seem to be in a standstill. While there could be several contributing factors, often, these are symptoms of an underlying issue – a lack of effective marketing.

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May 29, 2023

Activate Your Curiosity: Why Leaders Must Stay Curious

One of the most essential character traits leaders need is a desire for curiosity. This means continuously working hard to stay present and be open to learn more and grow each day.

A white and blue dart board appears on the right side of a blue gradient background with a blue dart in the center, representing hitting your KPIs.

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May 18, 2023

KPIs with Purpose: Measuring Impact Beyond the Bottom Line

Narrow your focus and hone in on the exact metrics that support your brand’s purpose.

A massive wave of small rainbow figures appears against a teal gradient, forming a human pyramid to represent collaboration and teamwork.

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May 12, 2023

The Collaborative Advantage: Why Teams That Set Goals Together Succeed Together

Collaborative goal-setting: like a buddy system for achieving success, boosting motivation, accountability, and alignment all at once.

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May 5, 2023

How to Stay Disciplined as a Leader

Great leaders must be disciplined – but it isn’t easy to keep your focus when you don’t know who you are or what objectives you must have in your sights.

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April 27, 2023

Learn from Mistakes in Business

Don’t be afraid to make mistakes. Failure helps you grow and evolve as a leader.

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April 20, 2023

What It Really Means (And Takes) To Become A Thought Leader

To be recognized as true thought leader means you are confident and clear in your purpose, and everything you do is true to your authentic self. You practice consistency and discipline and speak to what’s on the mind of your audience.

A group of employees in a conference room arguing with each other and blame-shifting.

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April 13, 2023

How to Eliminate Blame Culture

Blame culture lowers productivity and employee morale, both of which impact business performance. Learn how to eliminate blame culture and align the team toward your purpose.

Employees working together at a table in an office.

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April 7, 2023

No More Disagreements: Marketing and Sales Have to Get Along

These two important teams are notorious for their confrontations on the battlefield. Learn why this happens and how to fix it.

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March 30, 2023

It’s Not Who You Know; It’s Who Knows You: The Power of Attraction

To develop a strong brand that is relevant and recognizable to others, you must be willing to be vulnerable, risk everything, and put yourself out there. It is uncomfortable, but it’s how you authentically connect with people more meaningfully.