Marketing is essential to business growth. The foundation must take into account who your audience is, where they connect with what your business offers, and what kind of messaging they engage with. The brand must be built to be compelling enough to enable the marketing efforts to drive action.
Read MoreThe clarity of your messaging can either make or break a marketing campaign. Before you do anything, first ask yourself: is my messaging clear? Does it align directly with my business objectives and customers’ desires?
Read MoreConnecting with our audiences is everything. Marketing messaging is a chance to connect with your audience authentically if approached in the right way. You must ground your messaging in not just your audience, but in the identity of your company.
Read MoreMany businesses do more than one thing. And the more you have to say, the more difficult it is to say it. A wide variety of products and services can easily lead brands to make the mistake of creating conflicting or disconnected messages.
Read MoreIn B2B marketing, “lead” is a term everyone uses. However, the success of a campaign is not determined by how many leads are generated but by the quality of those leads. So what is a quality lead and how do you define it?
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