DISCOVER
What is it?
The Advantages Discovery process is a systematic approach to achieve strategic alignment within your organization and maximize the impact of your purpose through better marketing performance. Discovery sets the necessary foundation to maximize your long-term ROI.
You need it when
- You know marketing is essential, but do not know where to start.
- Your current brand positioning requires greater clarity, relevance, or differentiation.
- You need help turning marketing data into actionable insights.
What we do
Audit: Comprehensive review of existing business and marketing materials including, business plans, customer segmentation strategy, content library, internal capabilities, marketing collateral, performance data and competitive insights to confirm opportunities, identify gaps, and design a theory for execution.
Align: Identify the barriers and enablers required to achieve ambition through collaborative stakeholder engagements to define the strategic marketing opportunity and pillars of the brand foundation.
Build: Articulate your brand identity beginning with Advantages’ 3 Keys (Purpose, Values, Story) process and developing integrated campaign ideas and messaging architecture.
Validate: Confirm brand stimulus with internal leadership, external stakeholders, and most valued clients, customers, shoppers, consumers, guests, etc.
Synthesize: Design a campaign blueprint that connects business and marketing objectives through a “customer first” approach across messaging, channel, and performance scorecards. What You Get An end-to-end, multi-disciplinary marketing roadmap tailored to your unique business requirements that starts with your brand strategy and thoughtfully integrates tactics to serve as your company’s marketing foundation.
What you get
An end-to-end, multi-disciplinary marketing roadmap tailored to your unique business requirements that starts with your brand strategy and thoughtfully integrates tactics to serve as your company’s marketing foundation.