How can you connect profit to purpose?

Look to your 3 Keys

The 3 Keys: Your brand foundation 

Accelerate profit with your 3 Keys—Purpose, Values and Story, the interlocking components that create the cornerstone of your brand foundation.

Purpose

The fundamental reason your company exists—its vision and mission—and how that aligns with your customers’ wants and beliefs.

Values

The shared values that attract aligned customers and build a healthy, winning culture.

Story

Authentic communication—both internal and external—about why your company is different.

Unlock the power of your 3 Keys 

Your 3 Keys create patterns that build powerful connections to drive organic, repeatable and explosive growth.

Discover: For Alignment

Uncover your brand foundation, the elemental “fractal” for growth primed to immediately unlock market opportunity.

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Unlock: For Momentum

Results-oriented actions that jumpstart your growth. Iterative by design to adapt as you learn and stay focused on your clear objective.

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Infuse: For Scale

Full-scale multichannel platforms that leverage customer insights to drive scalable performance; the true customer-centered growth engine.

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Get started on your journey to connect business and marketing insight.

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Customizable frameworks to build a profit growth engine from your purpose, values, story fractal

Strategy

Strategy

Align your organizational purpose with the needs of the people you serve by uncovering your 3 Keys

  • Values and strengths articulation
  • Target persona assessment and buyer journey
  • Competitive marketplace analysis
  • Core differentiators identification
  • 3 Keys foundation across:
    • Verbal: Tagline and Signature Statement
    • Visual: Hero image and story board
    • Venue: Must win channel recommendation

Digital

Digital

Align communities with shared values to build new relationships

  • Digital marketing strategy
  • Paid media management
  • Content and editorial plan
  • Community management
  • Testing and data analysis

Website Activation

Website Activation

Generate quality leads through a purposefully designed website

  • Trackable, measurable performance
  • Content updates and refresh
  • Integrated CRM systems
  • Campaign design and media execution
  • Performance and optimization

Brand Identity & Design

Brand Identity & Design

Codify verbal and visual assets for cohesive and aligned internal and external communication

  • Marketplace assessment and design strategy
  • Logo development/refresh
  • Brand style guide
  • Copy and design lift for corporate suite, promotional materials, signage, investor templates and brochures
  • Sales enablement materials

Content Strategy

Content Strategy

Build subject matter authority by creating, publishing, and distributing content that move clients to engage

  • Content strategy and outline
  • Content distribution strategy
  • Custom thought leadership platform evaluation and recommendations
  • Copy development
  • Paid, owned, earned action plan

Brand Experiences

Brand Experiences

Design and execute tangible branded assets across real world assets and settings

  • Brochures
  • Mailers
  • Event invitations
  • E-Blasts
  • Bespoke books and magazines
  • Signage
  • Print ads
  • Corporate identity

Strategy

Strategy

Align your organizational purpose with the needs of the people you serve by uncovering your 3 Keys

  • Values and strengths articulation
  • Target persona assessment and buyer journey
  • Competitive marketplace analysis
  • Core differentiators identification
  • 3 Keys foundation across:
    • Verbal: Tagline and Signature Statement
    • Visual: Hero image and story board
    • Venue: Must win channel recommendation

Digital

Digital

Align communities with shared values to build new relationships

  • Digital marketing strategy
  • Paid media management
  • Content and editorial plan
  • Community management
  • Testing and data analysis

Website Activation

Website Activation

Generate quality leads through a purposefully designed website

  • Trackable, measurable performance
  • Content updates and refresh
  • Integrated CRM systems
  • Campaign design and media execution
  • Performance and optimization

Brand Identity & Design

Brand Identity & Design

Codify verbal and visual assets for cohesive and aligned internal and external communication

  • Marketplace assessment and design strategy
  • Logo development/refresh
  • Brand style guide
  • Copy and design lift for corporate suite, promotional materials, signage, investor templates and brochures
  • Sales enablement materials

Content Strategy

Content Strategy

Build subject matter authority by creating, publishing, and distributing content that move clients to engage

  • Content strategy and outline
  • Content distribution strategy
  • Custom thought leadership platform evaluation and recommendations
  • Copy development
  • Paid, owned, earned action plan

Brand Experiences

Brand Experiences

Design and execute tangible branded assets across real world assets and settings

  • Brochures
  • Mailers
  • Event invitations
  • E-Blasts
  • Bespoke books and magazines
  • Signage
  • Print ads
  • Corporate identity

DISCOVER

What is it?

The Advantages Discovery process is a systematic approach to achieve strategic alignment within your organization and maximize the impact of your purpose through better marketing performance. Discovery sets the necessary foundation to maximize your long-term ROI.

You need it when

  • You know marketing is essential, but do not know where to start.
  • Your current brand positioning requires greater clarity, relevance, or differentiation.
  • You need help turning marketing data into actionable insights.

What we do

Audit: Comprehensive review of existing business and marketing materials including, business plans, customer segmentation strategy, content library, internal capabilities, marketing collateral, performance data and competitive insights to confirm opportunities, identify gaps, and design a theory for execution.

Align: Identify the barriers and enablers required to achieve ambition through collaborative stakeholder engagements to define the strategic marketing opportunity and pillars of the brand foundation.

Build: Articulate your brand identity beginning with Advantages’ 3 Keys (Purpose, Values, Story) process and developing integrated campaign ideas and messaging architecture.

Validate: Confirm brand stimulus with internal leadership, external stakeholders, and most valued clients, customers, shoppers, consumers, guests, etc.

Synthesize: Design a campaign blueprint that connects business and marketing objectives through a “customer first” approach across messaging, channel, and performance scorecards. What You Get An end-to-end, multi-disciplinary marketing roadmap tailored to your unique business requirements that starts with your brand strategy and thoughtfully integrates tactics to serve as your company’s marketing foundation.

What you get

An end-to-end, multi-disciplinary marketing roadmap tailored to your unique business requirements that starts with your brand strategy and thoughtfully integrates tactics to serve as your company’s marketing foundation.

UNLOCK

What is it?

The process of iterative development and execution of tactics aligned with strategy that unlocks opportunities and readies the campaign for greater investment with a clear understanding of success.

You need it when

  • You have a library of content that needs to be organized into an audience centric campaign design.
  • You need a clear, data-driven, performance baseline to identify repeatable patterns that can be scaled for sustainable growth.
  • You need to strategically validate go-to-market plans.

What we do

Assess: Review target personas, customer segmentation strategy, buyer journeys, channel recommendations, creative briefs, assets and collateral, performance data, media plans, and campaign design to confirm if marketing plans align with business objectives.

Bridge: Identify gaps between ambition and execution and provide actionable recommendations to prioritize and optimize existing plans

Design: Integrate tactics across content, copy, design, social, and digital execution to deliver on aligned performance indicators through continuous improvements.

What you get

A milestone-based, iterative execution plan to drive step-change improvements in your measurable marketing performance, from acquisition to conversion, in a 3–6-month timeframe.

INFUSE

What is it?

A multi-platform, scalable, and growth-driven marketing program that builds upon the repeatable successes from experimentation and the brand foundation alignment that exists throughout the organization.

You need it when

  • Upgrading marketing leadership in your organization with fractional CMO services will deliver greater, faster return on marketing investment than piecemeal actions.
  • Your marketing capabilities span a combination of in-house and open-source talent and require greater orchestration to successfully scale.
  • You must build an end-to-end growth engine from acquisition to retention while maximizing life-time customer value

What we do

Embed: Participate in all leadership meetings to coordinate and integrate all aspects of marketing activity, from “content to code”, to deliver on business ambition.

Elevate: Build capabilities with internal and external resources that harness the right expertise for the right project to streamline team capacity and productivity.

Amplify: Coordinate and lead full-scale, multi-channel campaigns that leverage customer insights to drive scalable performance, the true customer-centered growth engine.

Measure: Collect and analyze the key “metrics that matter” to clearly articulate the value created through marketing performance.

What you get

An outsourced CMO led team that transforms your marketing department to an accountable growth driver by seamlessly integrating strategy and execution for stronger marketing ROI.

Certifications