Fundraising is never easy, but when the philanthropic cause is headquartered thousands of miles away from its gala charity event, creating a shared connection and a call to action for the star-studded guest list is that much more of a challenge. American Friends of Yad Vashem, the US fundraising arm for the renowned, Israel-based Holocaust Museum, required more than just the standard suite of printed materials ‐ invitations, program booklets, donation slips, etc. ‐ for their 2015 annual dinner in Los Angeles in partnership with The Jewish Life Foundation. This special occasion demanded a unique design that would fully embrace the theme of "Unite for Remembrance" and resonate deeply with invitees to increase both attendance at the event and the charitable giving that is vital to the sustenance of the organization.
By focusing on visuals that would forge a unifying connection between the cities of Los Angeles and Jerusalem, Advantages developed a clean, minimalist design aesthetic that was both stylish and modern while also being evocative and impactful. Juxtaposing the instantly recognizable landmarks of LA with the unmistakable vistas of Israel, the vast distance between the location of the event and its cause was immediately bridged. Attendance at the dinner, as well as the monies raised, both broke all-time records, and Advantages contribution was specifically cited by organizers as a primary reason for the event’s success. The project went on to win a Davey Award as well as a MarComm Platinum Award.
"Our goal and the invitation that kicks it off is far from plain-vanilla. We wouldn’t trust our brand to anyone else other than Advantages." —Ron Meier, Executive Director