PETROSSIAN, INC

Petrossian Paris had no traction with their online presence. As importers / exporters of fine caviar and gourmet specialties, their site needed to convey elegance and simplicity, and create a more welcoming shopping experience for all customers. Before, petrossian.com had a cluttered look, with too much copy that provided a cumbersome read — this cheapened their look, and ultimately, their brand. We simplified the product offerings and subtracted the more aspirational elements. We also added more ubiquitous items to expand their customer base. This reduced the barrier of penetration of the overall brand..