Challenge
Specialty companies target niche markets and in eSommelier's case, their potential client is only the most serious of wine connoisseurs with an extensive and expensive collection. How then to showcase their innovative, computerized cataloging system and impress a select "high society" audience for whom old-world class and sophistication is equally important as any technological razzle-dazzle?
Result
The response to this ensemble was so enthusiastic that a re-order, for an even larger quantity, was needed in less than six months. Now a tri-fold is traditional to be sure, but the asymmetrical design, the translucent insert and the custom pouchette envelope offered an element of the unexpected and new. Couple with a UV-coating and a faux-wax seal, the result was a successful campaign that perfectly blended old-world elegence with modern sensibilities.