Challenge
If there's one thing Wall Street's finest expect, it's to travel in style. But what if your mode of transportation was also a place where you could continue to work and be no less efficient for having left the office? Enter a former hedge fund manager and his fleet of custom Mercedes Benz vans with fully-re-designed, oversized interiors featuring office furniture and a full suite of multimedia and catering options. But without so much as a company name -- let alone any marketing plan or promotional materials – he would never get out of the garage.
Result
The company's vision for the future of luxury business travel led to the simple yet effective name, "Brilliant Transportation" which instantly spoke to their desired clientele. With originality, class and service as its goals, a tagline was developed and a website built that properly showcased Brilliant's unique product. Even the choices of materials used purposefully reflected the high-end clientele the company was trying to attract, including extra-thick, velvet-touch business cards with a foil stamped company logo, promotional foil-stamped ribbons, presentation folders and signage.
