Challenge
With so much competition, enrollment drives at NYC's top private schools are serious business. Add to that a desire to showcase individualism and autonomy while still being true to the standards and legacy of the network of Solomon Schechter schools across the country, and you've got an interesting challenge for SSSQ and the Advantages team.
Result
A suite of all-new promotional and online assets, provided this legendary educational institution with a refreshing facelift and a polished, unified presentation that demonstrated to prospective local parents why SSSQ was the best choice for their children. A "purpose discovery process", featuring a deeper examination of the key principles shared by the board of directors, staff, parents and students yielded a statement of core values that integrated seamlessly with the goals of the umbrella educational organization and formed the backbone of all of the new materials.