Challenge
A groundbreaking solution that no one knew anything about – that was Park Assist's problem as they developed a computerized system that could revolutionize the public parking industry. It was an entirely new idea that was ready to be embraced on a global scale but without a proper brand, fully-developed promotional materials and no clear marketing message, who was going to listen?
Result
By distilling Park Assist's tech-heavy computer-speak about algorithms into a customer-friendly tagline and a brand profile, potential customers were simply and instantly able to recognize the innovative and efficient solutions offered by the company. A full office suite of stationery materials followed, as did a specially-designed brochure featuring a series of stacked, laminated pages of increasing size – which turned out to be the perfect marriage of form and function: an attractive and instantly impressive piece of collateral that matched the company's futuristic technology, while effectively communicating all of the details that would convert prospective buyers into new clients.