Challenge
What happens when the product is YOU? Dennis Eisenberg had spent nearly three decades building a private Brooklyn school into one of the most respected Jewish educational institutions in the country. But when he decided to "retire" from the school and open a consulting practice to share his expertise and tried-and-true visionary ideas with the greater non-profit arena, Dennis needed a way to let everyone know he was open for business.
Result
Only a few short months after hanging out his shingle, Dennis is now busier than ever. With the launch of his company slated for an important Jewish day school national convention only a short time away, Advantages leapt into action, creating the "DME Partners" brand that simultaneously put the focus on Dennis but also left room for expansion and collaborative partnerships. Within weeks, DME was outfitted with a logo, letterpressed business cards, a marketing brochure, a PowerPoint presentation and a full website. DME's tagline "Cultivating Unity" was integrated throughout, conveying Dennis's unique gift for bringing together diverse groups of people toward a unified purpose and shared goals.