Challenge
When your product is the essential office services demanded by traveling corporate executives, connecting with potential new clients presents a unique challenge. For CSBC, located in the heart of New York City, the business capital of the world, the opportunities were limited only by their ability to speak directly and effectively to their target markets both locally in the Big Apple and globally around the world.
Result
Expanding a customer base that relies heavily on out-of-town clientele demands a multi-faceted website, with user-friendly design and search engine optimization. Drilling down to CSBC's beliefs and principles led to the development of a new tagline and a modernization of the company's logo which then was carried through a re-design of the website that focused on easy navigation and clean presentation. This online "refresh" was then expanded into a modular printed marketing kit with interchangeable pieces that could be re-combined in order to tailor promotional materials to the specific needs of the prospective client.