create authentic brand experiences

THAT MOTIVATE

Implement your Why into your business and watch it transform. Take a look at how Advantages helped fuel the growth of these Why-inspired companies.

EMERGING MEDIA

EMERGING MEDIA

EMERGING MEDIA

Challenge

When your company name is Emerging Media, your website is an even more essential component to your digital branding strategy. Not only did it need to be an informational "home base" for existing clients and journalists, but this multidisciplinary marketing agency needed an updated, modern look that would achieve SEO goals, attract future employees, and drive new business leads, all while reflecting its newly discovered and still-evolving Purpose.

Result

Even with a fast-approaching launch deadline tied to the date of their annual party, and even without any existing design templates to work from, Advantages succeeded in delivering a brand new, dynamically-designed website that captured Emerging Media's "Connect 4" ideology and reinforced their existing brand elements. Graphic and text components were completely re-imagined and updated features included an improved careers page and newly-designed blog.

 

AWARDS
  • HERMES CREATIVE AWARDS

    Platinum Web Design Winner

  • THE COMMUNICATOR AWARDS

    Silver Web Design Winner

  • W3 AWARDS

    Silver and Gold Web Design Winner

  • DAVEY AWARDS

    Silver Web Design Winner

  • AVA DIGITAL

    Platinum Web Design Winner

RENFROE, DRISCOLL, & FOSTER

RENFROE, DRISCOLL, & FOSTER

RENFROE, DRISCOLL, & FOSTER

Challenge

Certain industries require very specific websites, and in the legal business, clarity and organization is key. Renfroe, Driscoll & Foster's mission is to provide the highest quality, integrity-driven legal services to their clients, each of whom they treat like members of their own family. Their new website needed to communicate the individuality and distinctiveness of their particular firm with the reliability and sincerity that clients expect from their legal representation.

Result

Armed with a newly-developed company logo and brand guide, Advantages created a modest website with a modern, clean look that reflected RDF's commitment to professionalism and personalized service. Rather than a flashier, more complicated website utilizing dynamic design, static design was specifically chosen to ensure a neatly organized, user-friendly experience for existing clients and potential new business.

Advantages 2.0 Website

Advantages 2.0 Website

ADVANTAGES 2.0 WEBSITE

Challenge

You've heard about the shoemaker's children, right? The father is so busy making shoes for his customers that his children walk around shoeless. Such was the problem with the Advantages website. As an expanding, top-tier design, marketing and branding agency with a growing roster of premier clients, a slew of new awards recognizing its work, a brand new, custom-designed office space, and a whole host of new business opportunities, our website needed a full makeover that reflected this surge of unprecedented growth and success. Getting noticed was not the problem. What we had to say when people noticed us was the issue. We needed our website to express the true scope and scale of the Advantages 2.0 brand.

Result

It came as little surprise that a rigorous application of our Purpose – the prism through which all of our work is filtered – provided the guiding principles that re-conceived and re-imagined our company website. Applying decades of experience to ourselves as a “new client”, our expert team researched the top design trends and functions to create a sleek, UX-friendly website that was the embodiment of our Purpose to “Get Noticed”. The copy was focused and concise, featuring bold graphic and visual elements within a clean, dynamic design that emphasized our core values of Purpose, Proof, and People and delivered meaningful and impactful information with each new click. But the ultimate validation came with the analytics that followed our site launch, which demonstrated that our spate of recent press coverage and awards were driving new traffic to the website and that site visits were now demonstrably longer, often resulting in job inquiries and companies reaching out to find out how we could help them discover their WHY and implementing it; and second, with a gold AVA Digital Award won just two months after the site’s launch. By making certain to always express ourselves through our Purpose, we created a powerful and far-reaching magnet to attract those who want to discover their own, unique Purpose and use it to help them get noticed.

 

DME PARTNERS

DME PARTNERS

DME PARTNERS

Challenge

What happens when the product is YOU? Dennis Eisenberg had spent nearly three decades building a private Brooklyn school into one of the most respected Jewish educational institutions in the country. But when he decided to "retire" from the school and open a consulting practice to share his expertise and tried-and-true visionary ideas with the greater non-profit arena, Dennis needed a way to let everyone know he was open for business.

Result

Only a few short months after hanging out his shingle, Dennis is now busier than ever. With the launch of his company slated for an important Jewish day school national convention only a short time away, Advantages leapt into action, creating the "DME Partners" brand that simultaneously put the focus on Dennis but also left room for expansion and collaborative partnerships. Within weeks, DME was outfitted with a logo, letterpressed business cards, a marketing brochure, a PowerPoint presentation and a full website. DME's tagline "Cultivating Unity" was integrated throughout, conveying Dennis's unique gift for bringing together diverse groups of people toward a unified purpose and shared goals.

Corporate Suites

Corporate Suites

Corporate
Suites

Challenge

When your product is the essential office services demanded by traveling corporate executives, connecting with potential new clients presents a unique challenge. For CSBC, located in the heart of New York City, the business capital of the world, the opportunities were limited only by their ability to speak directly and effectively to their target markets both locally in the Big Apple and globally around the world.

Result

Expanding a customer base that relies heavily on out-of-town clientele demands a multi-faceted website, with user-friendly design and search engine optimization. Drilling down to CSBC's beliefs and principles led to the development of a new tagline and a modernization of the company's logo which then was carried through a re-design of the website that focused on easy navigation and clean presentation. This online "refresh" was then expanded into a modular printed marketing kit with interchangeable pieces that could be re-combined in order to tailor promotional materials to the specific needs of the prospective client.

CUNY

CUNY

CUNY: York College

Challenge

The York College Male Initiative Program is an educational program that aims to attract young men of color to Universities and provides them with mentoring, social programs, tutoring and a plethora of other services. York College came to us because they needed a brand: a bold, new look that would instill a sense of strength, emphasize the importance of community and show a profound respect for education. Once branded, the needed materials to attract new students and to inform others.

Result

The Male Initiative Program enjoyed their most effective recruiting events to date. After agreeing with York on a colorful, streamlined logo, the same look and feel was applied to brochures, presentation folders, flyers, signage, and invitations. The reflection of York's mission with the design showcases the passion with which they approach their purpose and ultimatley, is the reason these pieces prove to be effective in attracting new students, and the reason York has contacted Advantages to work on other new and exciting contracts.ays.

Teri Jon

Teri Jon

Teri Jon

Challenge

Orchestrating a fashion show event in a city and industry inundated with them, Teri Jon wanted to develop an invitation that gave the feel of exclusivity and luxury that would attract an upscale clientele and create a memorable event.

Result

Teri Jon made guests who received this invitation feel special and privileged for being invited, and the event attracted more attendees than any previous Teri Jon show. The layered invitation and unusual packaging created by Advantages projected the exact feeling Teri Jon wanted to convey.

CAMP SENECA LAKE

CAMP SENECA LAKE

CAMP SENECA

Challenge

In seasonal industries – like the summer camp market on the East Coast – competition is fierce, customer retention is key and new customer acquisition is always a challenge. To truly get noticed, Camp Seneca Lake needed materials that not only appealed to campers during the summer months, but which also served to attract attention and generate buzz during the upcoming school year in order to bring in new campers and keep the loyal ones coming back in the following year.

Result

Rather than just relying on kids telling their friends "what I did on my summer vacation", colorful three-ring binders incorporating photo memories from the summer were created and distributed to campers who then carried them through school and to their friends' homes, showing them what they missed and effectively serving as "walking billboards" for the Seneca Lake experience. These were paired with a specially-created DVD that served both as an advertisement for prospective parents and campers, and a cherished memory for the kids attending the camp that summer.

American Society for Yad Vashem

American Society for Yad Vashem

American Society for Yad Vashem

Challenge

Fundraising is never easy, but when the philanthropic cause is headquartered thousands of miles away from its gala charity event, creating a shared connection and a call to action for the star-studded guest list is that much more of a challenge. American Friends of Yad Vashem, the US fundraising arm for the renowned, Israel-based Holocaust Museum, required more than just the standard suite of printed materials – invitations, program booklets, donation slips, etc. – for their 2015 annual dinner in Los Angeles in partnership with The Jewish Life Foundation. This special occasion demanded a unique design that would fully embrace the theme of “Unite for Remembrance” and resonate deeply with invitees to increase both attendance at the event and the charitable giving that is vital to the sustenance of the organization.

Result

By focusing on visuals that would forge a unifying connection between the cities of Los Angeles and Jerusalem, Advantages developed a clean, minimalist design aesthetic that was both stylish and modern while also being evocative and impactful. Juxtaposing the instantly recognizable landmarks of LA with the unmistakable vistas of Israel, the vast distance between the location of the event and its cause was immediately bridged. Attendance at the dinner, as well as the monies raised, both broke all-time records, and Advantages contribution was specifically cited by organizers as a primary reason for the event’s success.


Proud Moments

yad vashem award icons advantages net


TODDY

TODDY

toddy

Challenge

With the explosion of the digital touchscreen, tech entrepreneur, Todd Gabel had a fresh and fun business idea. Those dirty, sexy screens needed to be cleaned. A lot. And boring grey cleaning rags or harmful sprays were the only options. Enter the "Toddy Smart Cloth", offering an effective, fashion-forward cleaning cloth infused with loads of personality. But how was Todd going to reach this new market segment and get the Toddy noticed? How do you capitalize on a new-found need and offer people options they didn't even know they had?

Result

Toddy Gear was fully-branded and revenue generating in just six months from start-up, with a wide variety of unique Toddy designs selling on a full e-Commerce website. Advantages also developed an entirely separate B2B distribution channel for Toddy Gear, and brand leaders such as Apple, Virgin Airlines and NBC signed on to create branded Toddys for giveaways. The endless possibilities for customization of the product ultimately sparked a new business development plan which would catapult Toddy Gear into the national and global spotlight.

DME PARTNERS

DME PARTNERS

DME PARTNERS

Challenge

What happens when the product is YOU? Dennis Eisenberg had spent nearly three decades building a private Brooklyn school into one of the most respected Jewish educational institutions in the country. But when he decided to "retire" from the school and open a consulting practice to share his expertise and tried-and-true visionary ideas with the greater non-profit arena, Dennis needed a way to let everyone know he was open for business.

Result

Only a few short months after hanging out his shingle, Dennis is now busier than ever. With the launch of his company slated for an important Jewish day school national convention only a short time away, Advantages leapt into action, creating the "DME Partners" brand that simultaneously put the focus on Dennis but also left room for expansion and collaborative partnerships. Within weeks, DME was outfitted with a logo, letterpressed business cards, a marketing brochure, a PowerPoint presentation and a full website. DME's tagline "Cultivating Unity" was integrated throughout, conveying Dennis's unique gift for bringing together diverse groups of people toward a unified purpose and shared goals.

Corporate Suites

Corporate Suites

Corporate
Suites

Challenge

When your product is the essential office services demanded by traveling corporate executives, connecting with potential new clients presents a unique challenge. For CSBC, located in the heart of New York City, the business capital of the world, the opportunities were limited only by their ability to speak directly and effectively to their target markets both locally in the Big Apple and globally around the world.

Result

Expanding a customer base that relies heavily on out-of-town clientele demands a multi-faceted website, with user-friendly design and search engine optimization. Drilling down to CSBC's beliefs and principles led to the development of a new tagline and a modernization of the company's logo which then was carried through a re-design of the website that focused on easy navigation and clean presentation. This online "refresh" was then expanded into a modular printed marketing kit with interchangeable pieces that could be re-combined in order to tailor promotional materials to the specific needs of the prospective client.

SEASONS

SEASONS

SEASONS

Challenge

Print advertising is a dinosaur. That’s how Seasons felt in looking at their presence in local newspapers. Week in, week out, the same ads blended into monotonous background noise without ever really getting noticed. Their recent Purpose Discovery had illuminated out their brand identity, now embodied in their new tagline “Shop With Family”. But a Purpose is only as meaningful as how it is communicated to the consumer. A tagline is only valuable if it becomes synonymous with brand. Seasons knew they needed print advertising to get the word out, but how best to effectively deliver their message to the masses?

Result

Moving beyond just a catchy tagline, “Shop With Family” created the context for a series of themed ads that stood out visually from the typical, mundane supermarket circulars and also engaged on an emotional level by focusing even more on the relationship of food and family and the events that bring them together. Whatever your family’s needs -- whether via their catering department, the late-night hours and extensive selection of Seasons Express, or just the commitment and kindness of its regular staff – Seasons’ new print campaign demonstrated that the store’s appeal was something to be felt and experienced. By educating consumers on their services and values first, Seasons was able to establish its role as a caring and valued extension of a customer’s family, forging a lasting, essential bond with its clientele that transcended merely products and pricing. It came as no surprise, then, that a summer postcard campaign targeting parents with kids in summer camp ('Send me more Seasons stuff!') resulted in Seasons getting postcards of its own from local campers. After all, when you’re away from home, who better to write to than family?

 

Proud Moments



RENFROE, DRISCOLL, & FOSTER

RENFROE, DRISCOLL, & FOSTER

RENFROE, DRISCOLL, & FOSTER

Challenge

Certain industries require very specific websites, and in the legal business, clarity and organization is key. Renfroe, Driscoll & Foster's mission is to provide the highest quality, integrity-driven legal services to their clients, each of whom they treat like members of their own family. Their new website needed to communicate the individuality and distinctiveness of their particular firm with the reliability and sincerity that clients expect from their legal representation.

Result

Armed with a newly-developed company logo and brand guide, Advantages created a modest website with a modern, clean look that reflected RDF's commitment to professionalism and personalized service. Rather than a flashier, more complicated website utilizing dynamic design, static design was specifically chosen to ensure a neatly organized, user-friendly experience for existing clients and potential new business.

SEASONS

SEASONS

SEASONS

Challenge

Print advertising is a dinosaur. That’s how Seasons felt in looking at their presence in local newspapers. Week in, week out, the same ads blended into monotonous background noise without ever really getting noticed. Their recent Purpose Discovery had illuminated out their brand identity, now embodied in their new tagline “Shop With Family”. But a Purpose is only as meaningful as how it is communicated to the consumer. A tagline is only valuable if it becomes synonymous with brand. Seasons knew they needed print advertising to get the word out, but how best to effectively deliver their message to the masses?

Result

Moving beyond just a catchy tagline, “Shop With Family” created the context for a series of themed ads that stood out visually from the typical, mundane supermarket circulars and also engaged on an emotional level by focusing even more on the relationship of food and family and the events that bring them together. Whatever your family’s needs -- whether via their catering department, the late-night hours and extensive selection of Seasons Express, or just the commitment and kindness of its regular staff – Seasons’ new print campaign demonstrated that the store’s appeal was something to be felt and experienced. By educating consumers on their services and values first, Seasons was able to establish its role as a caring and valued extension of a customer’s family, forging a lasting, essential bond with its clientele that transcended merely products and pricing. It came as no surprise, then, that a summer postcard campaign targeting parents with kids in summer camp ('Send me more Seasons stuff!') resulted in Seasons getting postcards of its own from local campers. After all, when you’re away from home, who better to write to than family?

 

Proud Moments



SEEDS

SEEDS

SEEDS

Challenge

What happens when you have a massive project on your hands that requires many different moving parts while staying on a strict schedule? Now, imagine that this massive project has to be managed and driven forward over a period of three years. Obviously there’s a lot at stake. This was the challenge faced by Amplify in creating and producing its innovative Seeds of Science/Roots of Reading series of textbooks—the only elementary school program that integrates both science and literacy best practices with proven results. Amplify could reach out to multiple vendors and try to keep track of all the different contact points to stay on top of everything. But what if, instead of trying to juggle all those balls—and hoping none would be dropped—Amplify was able to find everything it needed in just one place, with just one point of contact?

Result

By putting the responsibility in one place Amplify was relieved of all stress and able to focus on what was most important, to reimage the way teachers teach and students learn. Advantages stepped in to make the impossible possible – managing all these moving parts via one point of contact. With a small, agile team, Advantages managed the creation of 105 textbooks and online assets over a three-year timeframe, including communication between all vendors, project management and hiring and managing dozens of designers, illustrators, and layout artists. Ultimately, all the books were completed with print ready files, e-book formatting for online access, and Spanish-translated versions—on time and on budget.

National Society of Hebrew Day Schools

National Society of Hebrew Day Schools

National Society for Hebrew Day Schools

Challenge

Maximizing your donor base is essential for any non-profit institution and appealing to the broadest possible demographic can often be the key to fundraising success. For nearly 70 years, Torah U'Mesorah has been the leading organization promoting education in United States through its support of an affiliated network of more than 750 Jewish day schools. But with charitable giving declining, they needed to expand their reach beyond their strictly observant base and develop a new brand identity that would demonstrate to the larger community – the secular as well as religious – that supporting the day school movement is not just about preserving an historic tradition, but is in fact one of the key components for fostering Jewish leadership and pride for generations to come.

Result

With NSHDS's new brand identity firmly established, it was time for a direct appeal. Armed with a select list of high net-worth prospective donors, Advantages went to work in designing two novelty mailings that would appeal to these individuals' appreciation of luxury while also tugging at their ethnic and religious heartstrings. First up was a Chanukah-themed gift box including menorah, candles, and a dreidel, all enclosed in custom-packaging, branded in the NSHDS logo and featuring the organization's embossed logo along with a personalized note from the Executive Director. That was followed at Passover with a limited edition bottle of vintage Kosher for Passover wine, once again encased in custom packaging, with a note which for the first time made the specific request for a meeting or phone call that in several cases, led to the ultimate goal of new contributions and new donor relationships.


Proud Moments

PPAI award finalist
40/40

40/40

40/40

Challenge

A 17-time Grammy winner and internationally-renowned musician and entrepreneur like Jay-Z doesn't do anything halfway. So with the opening of his exclusive 40/40 Club in the heart of Manhattan, all of the membership materials needed to reflect the highest standards of luxury and class. It wasn't enough to be different; it had to be revolutionary.

Result

What other companies told them was impossible – printing on metal with a swipe tracking strip — Advantages took on as a challenge and surpassed expectations. Bronze, gold and platinum cards were created for each level of membership, housed in a custom-made black box, coupled with a personalized letter all reflecting the sleek, stylish and upscale nature of the club. So successful were these items that new materials were soon ordered including branded gift cards, appetizer cards and invitations for special events, further establishing 40/40's steadfast commitment to elegance and excellence.

TODDY

TODDY

toddy

Challenge

With the explosion of the digital touchscreen, tech entrepreneur, Todd Gabel had a fresh and fun business idea. Those dirty, sexy screens needed to be cleaned. A lot. And boring grey cleaning rags or harmful sprays were the only options. Enter the "Toddy Smart Cloth", offering an effective, fashion-forward cleaning cloth infused with loads of personality. But how was Todd going to reach this new market segment and get the Toddy noticed? How do you capitalize on a new-found need and offer people options they didn't even know they had?

Result

Toddy Gear was fully-branded and revenue generating in just six months from start-up, with a wide variety of unique Toddy designs selling on a full e-Commerce website. Advantages also developed an entirely separate B2B distribution channel for Toddy Gear, and brand leaders such as Apple, Virgin Airlines and NBC signed on to create branded Toddys for giveaways. The endless possibilities for customization of the product ultimately sparked a new business development plan which would catapult Toddy Gear into the national and global spotlight.

DME PARTNERS

DME PARTNERS

DME PARTNERS

Challenge

What happens when the product is YOU? Dennis Eisenberg had spent nearly three decades building a private Brooklyn school into one of the most respected Jewish educational institutions in the country. But when he decided to "retire" from the school and open a consulting practice to share his expertise and tried-and-true visionary ideas with the greater non-profit arena, Dennis needed a way to let everyone know he was open for business.

Result

Only a few short months after hanging out his shingle, Dennis is now busier than ever. With the launch of his company slated for an important Jewish day school national convention only a short time away, Advantages leapt into action, creating the "DME Partners" brand that simultaneously put the focus on Dennis but also left room for expansion and collaborative partnerships. Within weeks, DME was outfitted with a logo, letterpressed business cards, a marketing brochure, a PowerPoint presentation and a full website. DME's tagline "Cultivating Unity" was integrated throughout, conveying Dennis's unique gift for bringing together diverse groups of people toward a unified purpose and shared goals.

Brilliant

Brilliant

Brilliant
Transportation

Challenge

If there's one thing Wall Street's finest expect, it's to travel in style. But what if your mode of transportation was also a place where you could continue to work and be no less efficient for having left the office? Enter a former hedge fund manager and his fleet of custom Mercedes Benz vans with fully-re-designed, oversized interiors featuring office furniture and a full suite of multimedia and catering options. But without so much as a company name — let alone any marketing plan or promotional materials – he would never get out of the garage.

Result

The company's vision for the future of luxury business travel led to the simple yet effective name, "Brilliant Transportation" which instantly spoke to their desired clientele. With originality, class and service as its goals, a tagline was developed and a website built that properly showcased Brilliant's unique product. Even the choices of materials used purposefully reflected the high-end clientele the company was trying to attract, including extra-thick, velvet-touch business cards with a foil stamped company logo, promotional foil-stamped ribbons, presentation folders and signage.

Corporate Suites

Corporate Suites

Corporate
Suites

Challenge

When your product is the essential office services demanded by traveling corporate executives, connecting with potential new clients presents a unique challenge. For CSBC, located in the heart of New York City, the business capital of the world, the opportunities were limited only by their ability to speak directly and effectively to their target markets both locally in the Big Apple and globally around the world.

Result

Expanding a customer base that relies heavily on out-of-town clientele demands a multi-faceted website, with user-friendly design and search engine optimization. Drilling down to CSBC's beliefs and principles led to the development of a new tagline and a modernization of the company's logo which then was carried through a re-design of the website that focused on easy navigation and clean presentation. This online "refresh" was then expanded into a modular printed marketing kit with interchangeable pieces that could be re-combined in order to tailor promotional materials to the specific needs of the prospective client.

CUNY

CUNY

CUNY: York College

Challenge

The York College Male Initiative Program is an educational program that aims to attract young men of color to Universities and provides them with mentoring, social programs, tutoring and a plethora of other services. York College came to us because they needed a brand: a bold, new look that would instill a sense of strength, emphasize the importance of community and show a profound respect for education. Once branded, the needed materials to attract new students and to inform others.

Result

The Male Initiative Program enjoyed their most effective recruiting events to date. After agreeing with York on a colorful, streamlined logo, the same look and feel was applied to brochures, presentation folders, flyers, signage, and invitations. The reflection of York's mission with the design showcases the passion with which they approach their purpose and ultimatley, is the reason these pieces prove to be effective in attracting new students, and the reason York has contacted Advantages to work on other new and exciting contracts.ays.

Ciao Bella

Ciao Bella

Ciao Bella

Challenge

For an already well-established and respected company, the launching of a new seasonal campaign demands fresh and new ideas to both satisfy old customers and attract new ones. "Fall in Love with Ciao Bella" was the theme for the oft-honored gourmet gelato and sorbet company's summer advertising, but they had very limited time to select and execute souvenir items that would prove to be the most attractive and desirable to their customers.

Result

Creating a line of give-away merchandise—including golf shirts, aprons, freezer gloves, buttons, magnets, and custom-printed disposable cameras—that were quickly snatched up because of their quality, but which also continue to provide Ciao Bella with multiple repeated impressions because of their practical, every day utility. In fact, so popular were several items that they have already been re-ordered many times over and we'd like to think that might have played some small part in Ciao Bella's listing on Oprah's Favorite things, Holiday 2007.

Teri Jon

Teri Jon

Teri Jon

Challenge

Orchestrating a fashion show event in a city and industry inundated with them, Teri Jon wanted to develop an invitation that gave the feel of exclusivity and luxury that would attract an upscale clientele and create a memorable event.

Result

Teri Jon made guests who received this invitation feel special and privileged for being invited, and the event attracted more attendees than any previous Teri Jon show. The layered invitation and unusual packaging created by Advantages projected the exact feeling Teri Jon wanted to convey.

CAMP SENECA LAKE

CAMP SENECA LAKE

CAMP SENECA

Challenge

In seasonal industries – like the summer camp market on the East Coast – competition is fierce, customer retention is key and new customer acquisition is always a challenge. To truly get noticed, Camp Seneca Lake needed materials that not only appealed to campers during the summer months, but which also served to attract attention and generate buzz during the upcoming school year in order to bring in new campers and keep the loyal ones coming back in the following year.

Result

Rather than just relying on kids telling their friends "what I did on my summer vacation", colorful three-ring binders incorporating photo memories from the summer were created and distributed to campers who then carried them through school and to their friends' homes, showing them what they missed and effectively serving as "walking billboards" for the Seneca Lake experience. These were paired with a specially-created DVD that served both as an advertisement for prospective parents and campers, and a cherished memory for the kids attending the camp that summer.

NYC HEALTH & Hospitals Corp

NYC HEALTH & Hospitals Corp

NYC HEALTH &
Hospitals Corp.

Challenge

This NYC Health and Hospitals Corporation needed to print, compile, package and deliver materials for over twenty different HHC locations. Button, bookmarks, flyers, hand sanitizers, frisbees and tissue packs all had to be printed with the campaign slogan and pertinent information, sorted and packaged by quantity specific amounts for each location, and then delivered to the campaign coordinator.

Result

What could have been a logistical nightmare for HHC became a walk in the park. Advantages was able to assist the company in all aspects of managing this initiative including printing the materials, organizing the packaging of deliverable items, and arranging the actual delivery to the various HHC hospitals. HHC was able to achieve their aggressive goal of coordinating this flu awareness campaign for the entire HHC network within five-business days.

ESOMMELIER

ESOMMELIER

ESOMMELIER

Challenge

Specialty companies target niche markets and in eSommelier’s case, their potential client is only the most serious of wine connoisseurs with an extensive and expensive collection. How then to showcase their innovative, computerized cataloging system and impress a select “high society” audience for whom old-world class and sophistication is equally important as any technological razzle-dazzle?

Result

The response to this ensemble was so enthusiastic that a re-order, for an even larger quantity, was needed in less than six months. Now a tri-fold is traditional to be sure, but the asymmetrical design, the translucent insert and the custom pouchette envelope offered an element of the unexpected and new. Couple with a UV-coating and a faux-wax seal, the result was a successful campaign that perfectly blended old-world elegance with modern sensibilities.

Solomon Schechter School of Queens

Solomon Schechter School of Queens

Solomon Schechter School of Queens

Challenge

With so much competition, enrollment drives at NYC's top private schools are serious business. Add to that a desire to showcase individualism and autonomy while still being true to the standards and legacy of the network of Solomon Schechter schools across the country, and you've got an interesting challenge for SSSQ and the Advantages team.

Result

A “purpose discovery process”, featuring a deeper examination of the key principles shared by the staff, parents and students yielded a statement of core values that integrated seamlessly with the goals of the umbrella educational organization. These concepts then formed the backbone of all-new promotional materials – from a refreshed logo to printed and electronic media to a full marketing kit – and demonstrated to prospective local parents why SSSQ was the best choice for their children.

SEASONS

SEASONS

SEASONS

Challenge

Print advertising is a dinosaur. That’s how Seasons felt in looking at their presence in local newspapers. Week in, week out, the same ads blended into monotonous background noise without ever really getting noticed. Their recent Purpose Discovery had illuminated out their brand identity, now embodied in their new tagline “Shop With Family”. But a Purpose is only as meaningful as how it is communicated to the consumer. A tagline is only valuable if it becomes synonymous with brand. Seasons knew they needed print advertising to get the word out, but how best to effectively deliver their message to the masses?

Result

Moving beyond just a catchy tagline, “Shop With Family” created the context for a series of themed ads that stood out visually from the typical, mundane supermarket circulars and also engaged on an emotional level by focusing even more on the relationship of food and family and the events that bring them together. Whatever your family’s needs -- whether via their catering department, the late-night hours and extensive selection of Seasons Express, or just the commitment and kindness of its regular staff – Seasons’ new print campaign demonstrated that the store’s appeal was something to be felt and experienced. By educating consumers on their services and values first, Seasons was able to establish its role as a caring and valued extension of a customer’s family, forging a lasting, essential bond with its clientele that transcended merely products and pricing. It came as no surprise, then, that a summer postcard campaign targeting parents with kids in summer camp ('Send me more Seasons stuff!') resulted in Seasons getting postcards of its own from local campers. After all, when you’re away from home, who better to write to than family?

 

Proud Moments



Amudim

Amudim

AMUDIM

Challenge

A classic, and well-proven adage in marketing is “show, don’t tell.” But when the service you provide is intended for victims of addiction or abuse, neither the telling nor the showing is easy. Such was the difficulty facing Amudim, a new nonprofit with the mission of providing and facilitating comprehensive assistance to Jews in all forms of personal crisis. Amudim needed a compelling way to educate potential donors and partners about the scope of the organization and the crucial services it offers. But how can it do that in a manner that maintained the dignity of the victims and their families, demonstrated the necessary sensitivity and caring, and reflected the core values and integrity of the institution?

Result

“Show” was indeed the answer—but show carefully. Show respectfully. Show responsibly. A video series was conceived by Advantages, the first of which focused on the harsh reality of drug abuse and the difficult choices facing teenagers in today’s world. In keeping with Amudim’s Purpose – “Change Lives. Build Futures” – the video vividly contrasted the road taken by one teen versus the road not taken, and the impactful difference that can be made when an offer of help is accepted. The video had a remarkably impactful effect on those who saw it. As a direct result, more people than ever felt inspired and empowered to reach out to Amudim for help—as did a flood of new donors to the organization. By allowing its Purpose to guide the message of the video, Amudim was able to break through the stigma and shame felt by victims of addiction and abuse, and change people’s lives—giving them renewed hope for the future. Indeed, within two short months, the video had more than 5,000 views, and 40 new cases were opened from those who responded and reached out to Amudim. 40 new lives. 40 new futures.

 

Proud Moments


SEASONS 2

SEASONS 2

SEASONS

Challenge

Holiday gifts are a wonderful way to demonstrate customer appreciation, but how do you make a connection to your brand with a generic fruit basket or cookie assortment? Seasons, the growing kosher supermarket chain, preferred giving flower arrangements to customers to mark special holidays, but the problem was the same. How does a flower arrangement—no matter how fresh or how beautiful—help build a long-term relationship between Seasons and its valued customers? The chance to make a more meaningful and lasting impression was the goal, but a garden-variety holiday gift was never going to be the right answer.

Result

The Seasons experience is focused on their Purpose – “Shop with Family” – so their fresh, new gift idea needed to be one that connected the company’s Purpose with its customers, while providing value and offering a reason for ongoing use. Advantages designed a beautiful wooden tea box with a custom engraving on the lid that read, “Share with Family,” and additional messaging inside the cover. The iconic Seasons logo—which normally contains graphics relating to the products they sell—was subtly modified to include items such as a tea cup and a honey jar to tie together the imagery, the gift, and the messaging. Customers didn’t view this gift from Seasons as an advertisement, because the burnished copy engraved on the lid was more about them and their families than about Seasons. The ongoing use provided by the box guaranteed that customers would return to Seasons to refill their tea. And, when they did, they made a point of telling store managers how the gift had turned into a welcome conversation piece in their homes—something to proudly share with family and friends. The combination of a practical, unexpected, and deluxe item, paired with custom messaging exactly aligned with the company’s Purpose, proved to be the perfect gift that kept on giving—both for their valued customers and for Seasons itself.

Amudim

Amudim

AMUDIM

Challenge

What if you were a social services agency with the Purpose to support and guide those in crisis, but those people, families, and communities don't want to talk about it because the subject is hard to share? Silence isn't an option, but it's always the obstacle. Amudim needed to find a compelling medium that would be easy and inexpensive to distribute widely—spreading the organization’s message far and wide. But what would be the best way to communicate these sensitive messages, quickly and efficiently? And how were they going reach the very audience they were meant to help?

Result

A short film embracing the topic of intra-familial sexual abuse, lead to more than 180,000 views on Facebook within the first week of launch. More than 500 calls to Amudim from people who needed help – this far exceeded the organization’s expectations. Advantages worked closely with Amudim to delicately build out the script, imagery, and cinematography that would convey the organization’s message in a respectful way that wouldn’t mask the harsh truth, while being appropriate for viewing by all ages. The video sparked a groundswell of interest that not only enabled Amudim to achieve its goal of raising awareness of this important issue, but to dramatically elevate its own visibility—on social media, and within the community it is dedicated to serving—so that the entire world can benefit, change, and grow.

 

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SEEDS

SEEDS

SEEDS

Challenge

What happens when you have a massive project on your hands that requires many different moving parts while staying on a strict schedule? Now, imagine that this massive project has to be managed and driven forward over a period of three years. Obviously there’s a lot at stake. This was the challenge faced by Amplify in creating and producing its innovative Seeds of Science/Roots of Reading series of textbooks—the only elementary school program that integrates both science and literacy best practices with proven results. Amplify could reach out to multiple vendors and try to keep track of all the different contact points to stay on top of everything. But what if, instead of trying to juggle all those balls—and hoping none would be dropped—Amplify was able to find everything it needed in just one place, with just one point of contact?

Result

By putting the responsibility in one place Amplify was relieved of all stress and able to focus on what was most important, to reimage the way teachers teach and students learn. Advantages stepped in to make the impossible possible – managing all these moving parts via one point of contact. With a small, agile team, Advantages managed the creation of 105 textbooks and online assets over a three-year timeframe, including communication between all vendors, project management and hiring and managing dozens of designers, illustrators, and layout artists. Ultimately, all the books were completed with print ready files, e-book formatting for online access, and Spanish-translated versions—on time and on budget.

EMERGING MEDIA

EMERGING MEDIA

EMERGING MEDIA

Challenge

When your company name is Emerging Media, your website is an even more essential component to your digital branding strategy. Not only did it need to be an informational "home base" for existing clients and journalists, but this multidisciplinary marketing agency needed an updated, modern look that would achieve SEO goals, attract future employees, and drive new business leads, all while reflecting its newly discovered and still-evolving Purpose.

Result

Even with a fast-approaching launch deadline tied to the date of their annual party, and even without any existing design templates to work from, Advantages succeeded in delivering a brand new, dynamically-designed website that captured Emerging Media's "Connect 4" ideology and reinforced their existing brand elements. Graphic and text components were completely re-imagined and updated features included an improved careers page and newly-designed blog.

 

AWARDS
  • HERMES CREATIVE AWARDS

    Platinum Web Design Winner

  • THE COMMUNICATOR AWARDS

    Silver Web Design Winner

  • W3 AWARDS

    Silver and Gold Web Design Winner

  • DAVEY AWARDS

    Silver Web Design Winner

  • AVA DIGITAL

    Platinum Web Design Winner

RENFROE, DRISCOLL, & FOSTER

RENFROE, DRISCOLL, & FOSTER

RENFROE, DRISCOLL, & FOSTER

Challenge

Certain industries require very specific websites, and in the legal business, clarity and organization is key. Renfroe, Driscoll & Foster's mission is to provide the highest quality, integrity-driven legal services to their clients, each of whom they treat like members of their own family. Their new website needed to communicate the individuality and distinctiveness of their particular firm with the reliability and sincerity that clients expect from their legal representation.

Result

Armed with a newly-developed company logo and brand guide, Advantages created a modest website with a modern, clean look that reflected RDF's commitment to professionalism and personalized service. Rather than a flashier, more complicated website utilizing dynamic design, static design was specifically chosen to ensure a neatly organized, user-friendly experience for existing clients and potential new business.

National Society of Hebrew Day Schools

National Society of Hebrew Day Schools

National Society for Hebrew Day Schools

Challenge

Maximizing your donor base is essential for any non-profit institution and appealing to the broadest possible demographic can often be the key to fundraising success. For nearly 70 years, Torah U'Mesorah has been the leading organization promoting education in United States through its support of an affiliated network of more than 750 Jewish day schools. But with charitable giving declining, they needed to expand their reach beyond their strictly observant base and develop a new brand identity that would demonstrate to the larger community – the secular as well as religious – that supporting the day school movement is not just about preserving an historic tradition, but is in fact one of the key components for fostering Jewish leadership and pride for generations to come.

Result

With NSHDS's new brand identity firmly established, it was time for a direct appeal. Armed with a select list of high net-worth prospective donors, Advantages went to work in designing two novelty mailings that would appeal to these individuals' appreciation of luxury while also tugging at their ethnic and religious heartstrings. First up was a Chanukah-themed gift box including menorah, candles, and a dreidel, all enclosed in custom-packaging, branded in the NSHDS logo and featuring the organization's embossed logo along with a personalized note from the Executive Director. That was followed at Passover with a limited edition bottle of vintage Kosher for Passover wine, once again encased in custom packaging, with a note which for the first time made the specific request for a meeting or phone call that in several cases, led to the ultimate goal of new contributions and new donor relationships.


Proud Moments

PPAI award finalist
American Society for Yad Vashem

American Society for Yad Vashem

American Society for Yad Vashem

Challenge

Fundraising is never easy, but when the philanthropic cause is headquartered thousands of miles away from its gala charity event, creating a shared connection and a call to action for the star-studded guest list is that much more of a challenge. American Friends of Yad Vashem, the US fundraising arm for the renowned, Israel-based Holocaust Museum, required more than just the standard suite of printed materials – invitations, program booklets, donation slips, etc. – for their 2015 annual dinner in Los Angeles in partnership with The Jewish Life Foundation. This special occasion demanded a unique design that would fully embrace the theme of “Unite for Remembrance” and resonate deeply with invitees to increase both attendance at the event and the charitable giving that is vital to the sustenance of the organization.

Result

By focusing on visuals that would forge a unifying connection between the cities of Los Angeles and Jerusalem, Advantages developed a clean, minimalist design aesthetic that was both stylish and modern while also being evocative and impactful. Juxtaposing the instantly recognizable landmarks of LA with the unmistakable vistas of Israel, the vast distance between the location of the event and its cause was immediately bridged. Attendance at the dinner, as well as the monies raised, both broke all-time records, and Advantages contribution was specifically cited by organizers as a primary reason for the event’s success.


Proud Moments

yad vashem award icons advantages net


Advantages 2.0 Website

Advantages 2.0 Website

ADVANTAGES 2.0 WEBSITE

Challenge

You've heard about the shoemaker's children, right? The father is so busy making shoes for his customers that his children walk around shoeless. Such was the problem with the Advantages website. As an expanding, top-tier design, marketing and branding agency with a growing roster of premier clients, a slew of new awards recognizing its work, a brand new, custom-designed office space, and a whole host of new business opportunities, our website needed a full makeover that reflected this surge of unprecedented growth and success. Getting noticed was not the problem. What we had to say when people noticed us was the issue. We needed our website to express the true scope and scale of the Advantages 2.0 brand.

Result

It came as little surprise that a rigorous application of our Purpose – the prism through which all of our work is filtered – provided the guiding principles that re-conceived and re-imagined our company website. Applying decades of experience to ourselves as a “new client”, our expert team researched the top design trends and functions to create a sleek, UX-friendly website that was the embodiment of our Purpose to “Get Noticed”. The copy was focused and concise, featuring bold graphic and visual elements within a clean, dynamic design that emphasized our core values of Purpose, Proof, and People and delivered meaningful and impactful information with each new click. But the ultimate validation came with the analytics that followed our site launch, which demonstrated that our spate of recent press coverage and awards were driving new traffic to the website and that site visits were now demonstrably longer, often resulting in job inquiries and companies reaching out to find out how we could help them discover their WHY and implementing it; and second, with a gold AVA Digital Award won just two months after the site’s launch. By making certain to always express ourselves through our Purpose, we created a powerful and far-reaching magnet to attract those who want to discover their own, unique Purpose and use it to help them get noticed.