Advantages is seen as the go-to source for local and national media on purpose driven marketing, branding and trends in digital methods to "get noticed." CEO and Founder Fran Biderman-Gross has captivated business leaders with her incredible story and inspired corporate teams to discover their strengths. She is a widely sought after speaker and pundit and a commentator to many distinguished media outlets including MSNBC, Success Magazine and Crain's NY Business.